---
title: Google Analytics
description: Learn how to connect and configure Google Analytics connections in Infoveave to retrieve analytics insights for reporting and dashboards.
---

import { Steps } from '@astrojs/starlight/components';

# Google Analytics

Google Analytics connection helps Infoveave authenticate with your Google account and access your Google Analytics properties for reporting and analysis.

## Adding a Google Analytics Connection

To create a new Google Analytics connection:

<Steps>
1. Go to **Administration** > **Connections**
2. Click **New Connection** and select **Google Analytics** from the available connectors
3. In the **New Google Analytics Connection** form, provide the required configuration details
</Steps>

## Connection Parameters

When setting up a Google Analytics connection, provide the following details:

| Field | Description |
|-------|-------------|
| **Name** | A unique name to identify your Google Analytics connection |

Unlike other connectors, Google Analytics authentication is handled through secure Google OAuth.

## Authentication

To authenticate your Google Analytics account:

- Click **Sign in with Google**
- Choose the Google account that has access to the Google Analytics property
- Grant the required permissions for Infoveave to retrieve analytics data

Once authentication is successful, Infoveave stores the OAuth token securely.

## Steps to Validate and Save

<Steps>
1. After signing in with your Google account, click **Validate** to verify the connection
2. If validation succeeds, click **Save** to store the connection
3. You can now use the Google Analytics connection as a datasource in your Infoveave dashboards and workflows
</Steps>

## Example Use Cases

With a Google Analytics connection configured, you can:

- Build dashboards to track website performance metrics  
- Analyze user engagement and behavior trends  
- Monitor traffic sources, campaign performance, and conversions  
- Combine Google Analytics data with CRM or sales data for deeper insights  
- Create automated workflows that trigger based on traffic or event changes  
- Visualize real-time website analytics alongside business KPIs